• Brand Strategy & Positioning
• Market Research
• Competitive Analysis
• Brand Consulting
• Communication Strategy
• Brand Localization (France and China markets)
• Audit (Brand, Website, etc.)
• Naming
• Visual Identity
• Tone of Voice
• Social Media Kit
• Product Design and Packaging
• Content Production (Music, Photo, Video and Motion Design)
• Interior Design
• UX & UI Design
• Website Architecture, Integration & Development
• E-Commerce
• Showcase Website
• SEO & GEO
• SEA & Ads
• Social Media Management
• Brand Management
• Campaign Strategy
• Creative Direction
• Multilingual Copywriting (EN / FR / CN)
• Print & Signage
• Toolkits & Guidelines
• Workshops
NAMING, LOGO & VISUAL IDENTITY, SHOP FRONT
Based in Lyon, Chop Chop challenges every cliché about Chinese cuisine in France, blending Cantonese tradition with a bold, contemporary twist.
When owner Jean-Baptiste came to us with a dream project after a decade immersed in China’s culinary traditions, we helped him turn it into a brand. From market research and naming to a dynamic visual identity and a storefront that pulses with the concept’s energy.
Strategy to execution. Day one to opening day.
Studio Solak is led by two passionate creatives with 15+ years of experience in the industry. Fei specializes in strategy, visual identity and brand content. Olivier, former Associate Creative Director at McCann, has worked with renowned brands like L’Oréal, Budweiser, and Archos.
Why “Solak”? We mirrored “Kalos”, the ancient Greek word for both outer beauty and inner goodness. This reversal represents our mission: we help entrepreneurs see their businesses from fresh angles to build brands that succeed and create positive impact.
